Method in Madness
Actionable Insights

The tyranny of choice

Choice is at the heart of research. Choosing the right participants, research goals, questions, methodologies, and insights to action are all super important to the success of a project. With so many choices, anyone who does research needs to be skilled at prioritization.

Whether you're building a research backlog or figuring out which insights to action for your team, good methods for prioritization will enhance your understanding of the problem and allow you to make the most impact in your role.

Great news! This newsletter is packed full of ways to think about prioritization. Jump in and start with this article on shaping and actioning the right insights for your team.

I want actionable insights!

Featured reads
Board Game

Make sure you're researching the right thing with these killer prioritization models that maximize impact 👊

Usability or preference? Learn all about the hierarchy of user needs and focus on the things that matter most.

Scale
Scale

Usability or preference? Learn all about the hierarchy of user needs and focus on the things that matter most.
Research

Focus your energy ✨ Create an intake form, roadmap, and a research backlog using these tips and templates.
Andreessen. Horowitz

Adopt a research mentality for product-led growth

Our friends over at VC mega-firm Andreessen Horowitz recently published a fantastic article about the importance of a research mentality as a differentiator in today's crowded market.

Learn why successful B2B SaaS companies are imitating B2C business models and how organization-wide customer understanding is more important today than ever before.

Take me there

ICYMI
Research Process

Marie Kondo your work with these tips and templates for streamlining your research processes ✨
Donna Spencer

Design legend Donna Spencer drops some explosive truths about Design's seat at the decision-making table.
Research Participants

Finding great research participants is hard! User Interviews' VP of Product is here to help with these tips!

Featured contributor

Bec is an anthropologist and user researcher who is obsessed with human quirks and loves solving gnarly problems. She's currently applying her research skills to improve experiences for Atlassian users. You can read her work on tagging taxonomies here!

Bec

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Interested in guest writing, being interviewed, or sharing how research works in your organization?

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Curated in Sydney and consumed globally: Method in Madness by Dovetail explores the craft and challenges of understanding people while working in the madness of organizations worldwide.

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