The tyranny of choice
Choice is at the heart of research. Choosing the right participants, research goals, questions, methodologies, and insights to action are all super important to the success of a project. With so many choices, anyone who does research needs to be skilled at prioritization.
Whether you're building a research backlog or figuring out which insights to action for your team, good methods for prioritization will enhance your understanding of the problem and allow you to make the most impact in your role.
Great news! This newsletter is packed full of ways to think about prioritization. Jump in and start with this article on shaping and actioning the right insights for your team.
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Adopt a research mentality for product-led growth
Our friends over at VC mega-firm Andreessen Horowitz recently published a fantastic article about the importance of a research mentality as a differentiator in today's crowded market.
Learn why successful B2B SaaS companies are imitating B2C business models and how organization-wide customer understanding is more important today than ever before.
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Bec is an anthropologist and user researcher who is obsessed with human quirks and loves solving gnarly problems. She's currently applying her research skills to improve experiences for Atlassian users. You can read her work on tagging taxonomies here!
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Become a contributor
Interested in guest writing, being interviewed, or sharing how research works in your organization?
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